According to The Guardian, the gift bags are consolation prize for acting and directing nominees. This year, the price of the gift bag for each of the nominees is worth $126,000 (Rs 1.03 crore approximately).
These gift bags have been distributed by Distinctive Assets, a Los-Angeles based company unaffiliated with Oscars, which has been following the tradition since 2002. Each gift bag contains as many as 60 items which includes goodies such as a three-night stay at an Italian island, Japanese milk bread from Ginza Nishikawa, liposuction, and facelift from a celebrity surgeon.
Other items in the bag include Chocolates, a plot of land in Australia, organic dates, hair restoration consultation with a doctor in Florida and many more. The celebrities receiving these gift bags are not obliged to promote them.
Meanwhile, RRR‘s power-packed song Naatu Naatu won the Oscar for Original Song and The Elephant Whisperers won in the Best Documentary Short film category at the Dolby Theatre in Hollywood, California, making it a historic day for Indian filmmakers and the audience.